How to increase sales with high ticket affiliate marketing

Every business needs to promote its products or services to its customers. Affiliate Marketing is an approach in which a company allows a third party to promote its products, which are then called “affiliate products.” The third party, which is known as an “affiliate,” promotes these affiliate products with its own marketing efforts.

A company keeps an “affiliate link” on the products that are to be promoted by this third party, then gives it a piece of profit earned from the sale of these affiliate products. The product type and its price decide the amount of commission gained by the affiliate.

Master repeat business

Every affiliate has a goal to earn a maximum profit on the sales it makes. So, how does it attain that goal with traditional Affiliate Marketing?

Traditional method

The traditional method of Affiliate Marketing gains profit only on front-end sales, usually of low-ticket items. These sales are made whenever a new customer visits the website and buys the first product there. But, when there is less traffic on the site the chances of earning commission decreases. As a result, you can also see a great reduction in the overall sale.

Get high commission earnings with fewer sales

High Ticket Affiliate Marketing is a technique that gives huge profit on fewer sales. Using it, an affiliate sells the product types that are bound to give more commission on their low sales. Such products are called high-ticket items because they give a commission of at least $1,000 on their sales.

High-ticket items include gold jewelry or fancy electronic items. There are many other high-ticket items present on the company’s site. An affiliate should be able to recognize such items and increase its sales.

7 strategies to boost sales

1. Use product before promoting it

As an affiliate, you should experience every product that you will promote to the customers. Buy the product, use it, and then see how much profit it will gain you. Make sure you like to use this product. If you use the product first, then you can get the most from it. Once you do that, promote the best features of the product to your customers. It will lead to an impressive conversion rate and also maintain the reliability of your personal brand.

2. Give free bonus on affiliate products

Include free bonuses on the affiliate products so that you become differentiated from other affiliates. Add free ebooks, reports, videos, or other things that can engage customers toward your site.

Your free bonuses must have a high value and be relevant to the affiliate product that is to be promoted. Make your audience aware of the free gifts given after the purchase of a product by your affiliate link. If you are getting $1,000 commissions then you need to offer the highest bonuses possible in order to stay competitive in the marketplace.

3. Add detailed review

You need to write a positive review and include interesting information about the products to be promoted. Include all of the benefits, details, working of the product, etc. People are interested in buying items that will solve their problems easily. If you are explaining the working of products through videos then keep those videos at a high-quality level.

Use your affiliate ads in the reviews to lead the customers to your information. You can also share your personal testimonial or case study that includes your detailed review and recommendation. Add your affiliate link to this review.

For example, write a detailed review that recommends a certain book to readers. When these readers buy that book after reading your recommendation, then get credit on your affiliate sales. This is where affiliate ads are useful.

4. Discuss product’s pros and cons

No product is perfect. So, clarify the advantages and disadvantages of using that product to your customers. Be transparent and share every possible product detail for authenticity.

Your customers should not identify you as a person that just wants to earn money from affiliate links. So, do not exaggerate the qualities and benefits of products. Once you gain trust, you can kick-start your efforts to build your affiliate network.

5. Direct people to capture page

You should first direct your audience toward your Lead Capture page of the website. Collect their names and email details, and add them to your email list. Thus, you can form an email autoresponder sales funnel that sends 10-15 email follow-ups in 2-3 weeks for these affiliate products.

Most people don’t purchase a product after seeing it just once. You need to build a good follow-up email system to gain the likes and trust factor of the audience. Provide an opt-in form that asks customers if they’d like to receive emails from your system.

6. Use different tracking links

Identifying the clicks, conversions and conversion rate from each traffic source is important so you know which traffic sources are useful and which are not. Keep a different tracking link for every traffic source that’s in use.

Many good Affiliate program allow creating different tracking links.

Affiliate commissions are based on the traffic and sales brought by affiliates, so they must be tracked properly.

7. Promote products based on relevant niche customer requirements

Research your customer demands for the type of products and then provide them based on their requirements. Check where the product is currently selling and how many affiliates are providing it. See Alexa rankings of websites. Look for similar types of products on Clickbank and Amazon, and check their selling method.

Perform a test and direct 1,000 targeted people to your affiliate link. Determine this conversion rate. You can also perform an A/B Split test with a similar kind of product and compare the results.

Conclusion

High Ticket Affiliate Marketing differs from traditional Affiliate Marketing in the sales of product types. Gaining more profit by a few sales of high-ticket items is better than getting less profit on large product sales. So, you need experience in picking high-ticket products that will lead to an increase in your commission rate.

Joining a good affiliate program will lead you in the right direction in High Ticket Affiliate Marketing. To kick-start your career as a high ticket affiliate marketer, follow the steps above.

How Can I Get My Website Traffic to Convert?

This week for Ask An SEO, we have a question from Margherita in Florida. She asks:

“I’m getting good traffic to our website, but not getting any conversions. I just redid my website and have more content coming, especially in the first few pages to make them longer. Why might this be happening? What can I do to increase conversions?”

Thank you for your question! I’m happy to help.

There can be hundreds of reasons why your traffic isn’t converting, and I don’t know if you’re looking for leads or ecommerce sales, so this answer is going to be split into three sections.

  • Why website traffic is not converting – how to find the right information.
  • Lead generation.
  • Ecommerce sales.

Why Your Website Traffic Is Not Converting

Traffic may not be converting for many reasons.

Here is how you can start evaluating and troubleshooting.

Read Your Copy

Is the copy about you or is the copy about the benefit to the end user?

What I mean by this is are you saying “our product does XYZ” instead of “If you need a solution for XYZ, product A on this page is your answer.”

Also, does the copy clearly tell the person they are in the right place or provide a solution/answer?

The above is called “we, we” syndrome.

If your copy says “we”, “our” and other similar words more than two times anywhere on the page, you have not written for your end user.

Here is another example.

We issue:

“Our products are the best for the blue widget because they are made to last.”

This is about you and not about them. Change this to:

“If you want a blue widget that is compatible with XY and lasts a long time, you are in the right place.”

Now it is about them and you have solved their problem at the same time.

You have also reaffirmed they have found a solution.

Now think about if your copy tells the person how to engage with the page.

Do you specifically tell them to take an action like click the button below or fill out the form to the right?

If you don’t tell people what to do, they may not know and may not take your desired action.

Is There a Call to Action That Is Directly Next to the Message?

If no, this is another issue.

Many designers will expect a person to work for results.

Add buttons and forms directly above the fold and make sure the person doesn’t have to think about what to do on your page.

How Fast Is Your Page?

Regardless of desktop or mobile, check your page speed.

Slow pages kill conversions.

Remove images that do not get clicked or used.

Compress, scale, cache and lazy load all other images depending on what they are and if they are needed.

Remove excess plugins, fonts, tools, and code from your website and pages.

If you aren’t using something and you do not need it, get rid of it.

Pull off excess tracking and ad networks, these are killers too.

Upgrade your PHP and also apply a CDN if you take business from all over.

Faster pages give a better user experience and can help you convert.

Look at Your Audience & Properly Determine Who They Are

If your core buyer base is women aged 40 – 50 years old and that is who your website is designed for, but the page has more men on it, or women aged 20 – 30 years old, adjust for the audience.

If it is men and the product can be used by men, then make it about “him.”

If it is only able to be used by women but you sell to men buying for a woman, make the imagery and wording about shopping for her.

People in their 40s have different needs and wants than people in their 20s. Keep that in mind and make sure everything on the page and in your funnel is for the audience’s interaction with it.

Lead Gen

Here are ways to help get your lead gen traffic to convert.

  • Is there a direct call to action after you sell the person your product or service? Does it match the call wording-wise?
    • “Click Here”
    • “Try It Free”
    • “Submit”
    • Etc.
  • Have you reinforced there is no commitment if there is not one?
  • Does the page talk about a guarantee to build confidence?
  • Next to, below or right by the CTA, have you placed information about never spamming or selling the user’s information.
  • Does the copy reinforce that the person will get their solution if they fill it out or start a trial?

Ecommerce Sales

Ecommerce is fun because there are so many factors that come into play and tests you can run.

You can go with sympathy and let the person know they’re supporting a local business, or you can go with branding and reinforce you are trusted and have great prices or quality products.

The color in the background or order of your images can even impact conversions.

I recommend starting at your sales funnel during checkout and ask yourself:

  • Do you have a money-back guarantee by the add to cart and the purchase now that is clearly visible?
  • If you’re in fashion or something that has sizes, do you share more well-known brands and let the person know how your sizes match up with them? Same with cosmetics and colors “similar to XY by AB” or “Size M here is an S in XY Brand”.
  • Does your company offer free shipping and is that clearly listed once the order qualifies?
  • Can you show that you have a better price than Amazon, Walmart, and other retailers or say this is not available on them and only here on your site?
  • When the person is checking out, do you offer a promo or discount code and is there a way to access one directly from the box (click here for all available codes… there are no working ones on other websites).

Helping to get website traffic to convert into sales and leads is always a fun project and there are many ways and tools to do it. The above information should give you a solid foundation to begin your testing.

Thank you and I hope this helps!

Generate Sales With E-mail Marketing

Like any type of marketing, email marketing involves a great deal of time and effort to ensure the marketing campaign is effective. This is important because an ineffective marketing campaign of any type is a waste of money and resources. Spending a great deal of time, energy and money into an email marketing campaign which is not reaching the members of the target audience and is not convincing recipients of the email to make a purchase or visit your website is not worthwhile. This article will discuss how to implement an effective email marketing strategy to ensure your business, financial and personal goals are being met.

One of the most important aspects of marketing effectively with email is to ensure your marketing efforts are reaching the members of your target audience. One way to do this is to ask former customers as well as potential customers to join your email distribution list. This will help to ensure the majority of members on your email distribution list have an actual interest in your products or services. This is important because you are much more likely to generate sales when you are marketing to this type of an audience than you would if you were marketing to a much larger audience without an interest in your products.

Another aspect of marketing effectively is to hire an experienced professional writer to draft the content for your emails, e-newsletters, email courses or any other methods you are using to email your message to potential customers. Having your content written can give you a significant edge over the competition if they are drafting their content themselves. The quality of your content is a reflection on your business and poorly written content with no substance will reflect poorly on your business.

Effective email marketing should also be written in a manner which will appeal to the target audience. If necessary you should conduct market research to determine demographical information for your target audience. This research may also determine preferences the target audience may have for receiving marketing information. This may include the type of language used, the format of the emails, the layout of the emails and even aesthetic appearance of the emails. Paying attention to these details can make the email marketing campaign significantly more effective.

Finally, effective email marketing should not be viewed as spam. This is a difficult situation. In many cases an email marketing campaign will involve distributing mass emails but care should be taken in these endeavors to avoid having these emails construed as spam. This is important because many Internet service providers include spam filters which apply algorithms to each email account to determine which messages are spam and which ones are legitimate. Emails which are deemed to be spam may never reach the intended recipients. Emails which may it through the spam filters may also be automatically deleted if the Internet user believes it looks like spam. For this reason care should be taken to ensure all marketing emails provide quality content, advertise only subtly and ideally are only sent to email recipients who have specifically requested information about your products or services. This will give you the best opportunity possible to reach your target audience and have a positive impression on them and hopefully entice them to make a purchase or visit your website.

Generate Sales With E-mail Marketing

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